Professional Staff

Stephen Kratz, as Managing Principal, brings over thirty years experience in sales and marketing management, planning, strategy, and P&L responsibility. In addition, each of our Associates has substantial expertise in specialty disciplines.

Representative Engagements:

 OutlookSoft Corporation, Stamford, CT – acquired by SAP

  • Vice President, Marketing
  • Re-positioned company and products to create a customer focused Fortune 1000 ERP/CRM market presence resulting in ten fold growth in one year
  • Branded, developed messaging, packaging and delivered electronic collateral changing focus from a product centric to a customer solution benefits perspective resulting in international recognition
  • Created market awareness through key trade and industry opinion makers through publishing customer successes in key trade publications and creative PR/media strategies (print, TV, electronic) based upon customer successes
  • Established focused, effective end user direct marketing lead generation strategy to multiply prospects ten fold
  • Managed process resulting in Ernst & Young’s Entrepreneur of the Year Award and Start Magazine’s Companies to Watch Award

TACT, New York, NY

  • Vice President, Marketing
  • Repositioned and revitalized 550+ person consulting firm from product/services focus to customer solutions
  • Created effective branding, messaging and advertising targeted at Fortune 500 prospects based upon new, innovative approach and methodology for web enabling legacy client server applications
  • Lead change management team including sales, marketing, business development, product development
  • Managed process resulting in Crane’s Top Software Vendor Achievement and D&T Fast Fifty recognition

StarQuest Software, Berkeley, CA – acquired by Level8

  • Vice President, Sales and Marketing
  • Repositioned company from product to internationally recognized customer solution ERP vendor, including branding and messaging, advertising and PR strategy
  • Restructured and trained sales and marketing in customer focused approach, resulting in 100% sales increases
  • Managed effective business generation partnership programs with Microsoft, Business Objects, IBM and Cisco
  • Created effective international partner programs with leading ISV’s, resellers and system integrators
  • Managed OEM relationships with Cisco Systems, IBM and Microsoft to exceed objectives

Fujitsu Imaging Systems, Danbury, CT

  • Director of Product Line Management and Product Development
  • Created and lead corporate imaging and data communications product strategy, increasing sales from $60MM to $180MM
  • Created and managed successful VAR channels and Fortune 500 national accounts strategies

Management positions with IBM, Donnelley Marketing and Fujitsu Ltd.

Published Author with bylined articles in national trade publications

ADJUNCT PROFESSOR: Fairfield University, Dolan School of Business, MBA Marketing Courses

EDUCATION

  • University of California, Berkeley, CA, MBA Marketing
  • Claremont McKenna College, Claremont, CA, BA International Relations